Kazendi at AWE 2019

Matthew Bumford

Matthew Bumford

October 23, 2018

We were pleased to have been a part of the 2019 European version of the Augmented World Expo in Munich. We showcased the capabilities of the Microsoft HoloLens through our HoloMeeting application.


A growing industry


The Augmented Reality/Mixed Reality/Virtual Reality industry has moved on considerably since we first became a dedicated HoloLens studio, at first developing prototypes and applications for enterprise organisations before developing our own app, HoloMeeting.


It has been predicted that Augmented Reality will surpass Virtual Reality sooner rather than later (in terms of both revenue and usage) but this has been something of a slow burner. 


At AWE, however, we were able to not only showcase our own HoloMeeting app with live demonstrations but also see firsthand other organisations from around the globe who are helping to drive the industry forward. 

HoloMeeting AWEDemonstrating something new to an enlightened audience 


An interesting matter surrounding AWE was the breadth of knowledge apparent from both exhibitors and visitors alike. As we found out from our recent demo of Magic Leap in London people were well-informed about the the technology and industry in general (the debate is still very much open about the value of certain hardware solutions, ML1 and VR included for business). 


Similarly, at AWE, the visitors from a variety of industries knew the industry well and were actively searching for practical AR/VR/MR solutions that could be applied to internal business use cases.


A multi-channel application

At the event, we were showcasing HoloMeeting on both the Microsoft HoloLens as well as the Surface Pro tablet. Users had the opportunity to experience HoloMeeting on both sets of hardware in a live-demo format so they could speak, discuss and learn about the application in real-time by diving right in and exploring its features and seeing how they could be applied to suitable use cases for their industry.


By being able to try more than one version of the application users could see clearly how HoloMeeting could be implemented across a range of verticals within their business. 

HoloMeeting AWE 3

See you next year


The Augmented World Expo was a fantastic event to be a part of and we would like to extend our congratulations to all of the award winners at the event (our cover image comes from the AWE blog).


We look forward to extending the relationships that we formed at the event and to bring advanced collaboration and communication to more businesses across Europe and the globe. 

HoloLens Icon.png

Be the first to hear about the latest news, case studies and tips