Mixed Reality and the shared experience

Martin Reid

Martin Reid

April 18, 2017

Using Microsoft HoloLens no longer has to mean going solo


Mixed Reality is set to be the most important technology of 2017, and brands and experts alike are waking up to Mixed Reality’s potential to overtake Virtual Reality. One of the ways that Mixed Reality is breaking new ground compared to other technologies is its ability to facilitate and deliver holographic experiences that can be shared between two or more people.

Through Mixed Reality, groups of people, whether colleagues or consumers, can genuinely take part in the same experience and enhance their capacity to communicate and collaborate with one another.

One of the first questions that springs to mind about sharing in the Mixed Reality experience is: how can others see the same content as the HoloLens user and really participate in the experience?

We successfully overcame this obstacle by creating the HoloStream app that enables others to directly see what the HoloLens user experiences from the comfort of their personal devices. HoloStream simply syncs with the HoloLens’ IP Address and streams content directly to the device’s screen. With the ability to record and screenshot streamed content, the Holostream app offers the perfect way to visualise HoloLens content and show off demos to the rest of your team, either in the moment or for another time.

A shared HoloLens experience in action

Of course, sharing in the Mixed Reality experience can be taken a step further to heighten real interactivity. Last year, we worked with Selligent in creating Europe’s first shared holographic experience with HoloCampaign. Debuted at the Dmexco 2016 trade fair in Germany, the demo enabled participants to experience the process of building a campaign together and help users understand Selligent’s consulting services in a helpful way.

We demonstrated how multiple users could interact with holographic content and each other purely through HoloLens and give Selligent’s abstract values a graspable, engaging form to better communicate the brand’s offerings.

Selligent HoloCampaign Shared Mixed Reality Experience.jpgMultiple HoloLens devices were connected to each other, enabling each user to see and interact with the same holographic content. The users could pick up and move around different coloured modules in the mixed reality space and piece them together to create their own campaign. This demo got users working together collaboratively and engaging with one another to successfully build and work towards a common goal. The demo engaged more than 250 users at the exhibition and helped visitors better understand Selligent’s innovative service offerings.

Our work with Selligent is just one example of how HoloLens can offer holographic experiences that can be shared rather than only appreciated solo. Where other technologies have limitations in engaging its users around a shared experience, Mixed Reality offers groups of people, such as work teams, the opportunity to truly collaborate together and actively engage with the holograms in front of them.

Spectator View: laying the groundwork for HoloLens 2.0?

In February this year, Microsoft launched Spectator View to allow for a shared experience. The feature utilises a DSLR camera setup and lets users take photos and capture videos of not just the HoloLens experience but where their physical body is in relation to it. With the next version of HoloLens not due for release until 2019, it is interesting to see that Microsoft wants multiple users participating in Mixed Reality now.


 Microsoft HoloLens: Uses for Spectator View 

Having seen how Mixed Reality can make shared experiences unique and engaging, can your brand use HoloLens to bring consumers and employees together?


Related Content:

Why Mixed Reality will eat Augmented Reality for Breakfast

HoloLens and Revit: A potential integration

Case Study: Deloitte Digital 

Mixed Reality for the Boardroom

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